A Solana-based non-fungible token project plans to buy a Cold War-era nuclear bunker in England by selling 100,000 NFT “land deeds.”
Launched by the creators of the doomsday-themed NFT series Meatbags, Dead Bruv aims to raise funds through a new campaign, dubbed “#buythebunker,” in an effort to purchase a Cold War-era nuclear bunker in England, an April 20 X post said.
The team plans to mint 100,000 NFTs, priced at $14 each, with 10,000 allocated to existing Meatbags holders via a 1:1 airdrop. The sale kicks off on April 21 at 8 AM EST and runs until April 24 at 4 AM EST, which is also when the bunker is scheduled to be auctioned off.
Those who purchase the NFTs will gain entry into the Billionaire Bunker Club, a decentralised autonomous organisation tasked with deciding the future use of the site.
NFT buyers can pay using SolanaPay, debit, or credit card, and everyone who joins the sale is also entered into a giveaway for prizes ranging from PS5s to a year’s supply of Liquid Death water.
Once the auction concludes, the NFTs will be airdropped to both existing Meatbags holders and new buyers.
On 28 April, each NFT will transform into one of 20 unique parts across four rarity tiers, namely Common, Uncommon, Rare, or Epic. While these rarities may unlock future perks, collectibles, or interactive features, they will not affect the ownership percentage or voting power within the DAO.
Located in Rutland, England, the Cold War-era facility was built in 1960 as a nuclear monitoring post and decommissioned in 1968. The site spans 1.4 acres and has planning permission in place for residential conversion.
It is currently listed by SDL Property Auctions with a guide price of £650,000 (around $862,000).
Some of the proposed uses for the site range from a members-only survival resort with DJ sets to an end-of-the-world festival venue, or even an Airbnb offering caviar tastings and canned-bean room service.
According to Robert, the pseudonymous co-founder of Dead Bruv, the campaign started as a joke that turned into a serious attempt to make NFTs “fun again.”
In a recent X post, he said the project reflects the kind of creative risk-taking that got him into NFTs in the first place, doing something “completely new, absurd, and incredible.”
“What we’ve managed to pull off in such a short sprint has become one of our most passion-filled activations to date. When something comes from a place of, “this is completely insane… we gotta do it,” that’s when I know we’re onto something,” Robert added.
The campaign echoes past efforts by other DAOs to acquire physical assets. In 2021, ConstitutionDAO famously raised more than $47 million in Ether to bid for an original copy of the U.S. Constitution, though the group fell short after being outbid at the final auction.
